Corporate video production is now an integral part of every business's strategy. What does this mean?
That the bar for quality, aesthetics and storytelling is rising higher and higher every day! Before we look at the three stages of production for corporate video production, it is important to explain two things: how corporate video works and why it has such great value today.
Corporate video: How does it work for the brand?
Corporate video is a very powerful marketing tool that, depending on its type, also targets a different audience. Corporate video production usually serves one of the following purposes:
Brand awareness: Increasing the brand's appeal, through a video that communicates its values, its highlights and its path to date.
Campaign: Advertising a new product / service of the brand, through a video that advertises both the next step of the brand and its identity. (See here what a client of mine did and increased his sales by 12%)
Product or Service Demonstrations: Demonstration of the features and effectiveness of a brand's product / service.
Training and Education: Training the company's human resources in some new know-how or in its culture, through interactive and smart videos for greater performance.
The importance of corporate video in a business's strategy
The image is the great protagonist of our time, which is why social media monopolizes our interest at every moment. From the morning when we wake up and drink our coffee, to the evening, just before we go to sleep, we scroll and Google literally everything! This is the reason why video today is the top marketing tool. At any time, it can be in front of a potential customer and within a few minutes... win him over.
So, what does video offer and has such great performance today?
Flexibility: whatever the company's goal, the video can serve it.
Trust: the high quality and aesthetics of a video create a reliable image for the company.
Usability: a video can be posted on social media and thus easily and without cost gain a very large impact.
Long-term performance: if a company invests in video production, the engagement it can generate in its audience can significantly increase the return on this investment (ROI).
The 3 stages of production
So, having clarified the basic things about corporate video production, let's look at its three stages together.
Pre-production
Pre-production is a process of concept development with, A leading factor in this process is, as I mentioned above, the budget. The budget concerns both the cost of production and the cost of promoting the video.
Another important part of this process is the creation of a storyboard, that is, the creation of a presentation that depicts the flow of the script with image templates or footage. After the appropriate location has been determined, in which all the requirements of the script can be applied, the shooting begins!
Production
Throughout the filming, I make sure that each of the client's requirements is not only fulfilled, but also executed in the best possible way. Long-term experience in large and demanding projects is always what ensures a high-quality video. Next steps? The voiceover and the music. Both play a decisive role in the result, so very correct criteria and attention to detail are needed.
Post-production
After the shooting is complete, editing comes next. In order to get the right result, the director collaborates with the editor so that the filming material is utilized correctly and highlights all the requirements to the maximum extent. Next comes color correction and grading for better image aesthetics.
Is the video ready? Yes! From now on, the promotion begins.
Corporate video production is an investment that can definitely give a big boost to your brand's progress. If you want to try it, contact us to discuss it.
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